{"title":"Solid Wood Flooring (legacy – do not use)","description":"Our solid wood flooring collection — coming soon. Traditional solid hardwood planks in a range of species, grades, and finishes. Built to last a lifetime and sand-refinishable multiple times. \u003cstrong\u003eNew products landing shortly.\u003c\/strong\u003e","products":[{"product_id":"heritage-light-oak-solid-wood-flooring-125mm-x-18mm","title":"Heritage Light Oak Solid Wood Straight Flooring","description":"\u003cdiv class=\"ifd-pd\"\u003e\n\u003cstyle\u003e.ifd-pd{--ink:#26201b;--muted:#8a7f72;--line:rgba(140,120,90,.22);font-family:'Poppins','Inter',-apple-system,system-ui,sans-serif;color:var(--ink);max-width:680px;font-weight:300}.ifd-pd p{margin:0}.ifd-pd .ifd-pd__lead{font-size:1.3rem;line-height:1.65;color:#1c1712;margin:0 0 1.6rem!important;font-weight:300}.ifd-pd .ifd-pd__body{font-size:1.02rem;line-height:1.85;color:#43392f;margin:0 0 1.2rem!important;font-weight:300}.ifd-pd .ifd-pd__spec{margin-top:2.4rem;padding-top:1.5rem;border-top:1px solid var(--line)}.ifd-pd .ifd-pd__spec-title{font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin:0 0 1rem!important;font-weight:500}.ifd-pd .ifd-pd__row{display:flex;justify-content:space-between;gap:1.5rem;padding:.5rem 0;border-bottom:1px solid var(--line);font-size:.95rem}.ifd-pd .ifd-pd__row:last-child{border-bottom:0}.ifd-pd .ifd-pd__k{color:var(--muted);font-weight:400}.ifd-pd .ifd-pd__v{color:var(--ink);font-weight:400;text-align:right}\u003c\/style\u003e\n\u003cp class=\"ifd-pd__lead\"\u003eHeritage Light Oak is solid oak in its most honest form — a full 18mm of natural hardwood, milled into generous boards and finished to let the timber speak for itself. It brings warmth, light and a sense of permanence to a room: the kind of floor a home is built around rather than simply laid upon.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eCut from a single piece of oak through its entire thickness, every board carries its own grain, soft knots and gentle shifts of tone. The pale, sunlit colouring opens up a space and lifts the available light, settling as easily into a calm contemporary interior as a period home.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eA lightly brushed surface traces the natural texture of the grain, while the UV-oiled finish sinks into the wood rather than sitting on top of it — a soft, low-sheen, matt look that feels natural underfoot and stays simple to care for.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eSupplied in random lengths up to 1200mm for a relaxed, authentic layout, it installs by tongue and groove and can be nailed or glued over a suitable subfloor. As solid timber it can be sanded and refinished many times over, so it can be renewed and handed on for generations rather than replaced.\u003c\/p\u003e\n\u003cdiv class=\"ifd-pd__spec\"\u003e\n\u003cp class=\"ifd-pd__spec-title\"\u003eSpecification\u003c\/p\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eConstruction\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eSolid Oak\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eFormat\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eStraight Plank\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eThickness\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e18mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eWidth\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e125mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eLength\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e300–1200mm (random)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eSurface\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eBrushed\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eFinish\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eUV Oiled\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eInstallation\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eTongue \u0026amp; Groove · Nail or Glue Down\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eCoverage\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e1.44m² per pack\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eWarranty\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e25 Years\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":57262118830453,"sku":null,"price":46.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/solid1.png?v=1780929713"},{"product_id":"mayfair-natural-oak-solid-herringbone-70mm-x-18mm","title":"Mayfair Natural Oak Solid Herringbone 70mm x 18mm","description":"\u003cdiv class=\"ifd-pd\"\u003e\n\u003cstyle\u003e.ifd-pd{--ink:#26201b;--muted:#8a7f72;--line:rgba(140,120,90,.22);font-family:'Poppins','Inter',-apple-system,system-ui,sans-serif;color:var(--ink);max-width:680px;font-weight:300}.ifd-pd p{margin:0}.ifd-pd .ifd-pd__lead{font-size:1.3rem;line-height:1.65;color:#1c1712;margin:0 0 1.6rem!important;font-weight:300}.ifd-pd .ifd-pd__body{font-size:1.02rem;line-height:1.85;color:#43392f;margin:0 0 1.2rem!important;font-weight:300}.ifd-pd .ifd-pd__spec{margin-top:2.4rem;padding-top:1.5rem;border-top:1px solid var(--line)}.ifd-pd .ifd-pd__spec-title{font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin:0 0 1rem!important;font-weight:500}.ifd-pd .ifd-pd__row{display:flex;justify-content:space-between;gap:1.5rem;padding:.5rem 0;border-bottom:1px solid var(--line);font-size:.95rem}.ifd-pd .ifd-pd__row:last-child{border-bottom:0}.ifd-pd .ifd-pd__k{color:var(--muted);font-weight:400}.ifd-pd .ifd-pd__v{color:var(--ink);font-weight:400;text-align:right}\u003c\/style\u003e\n\u003cp class=\"ifd-pd__lead\"\u003eMayfair Natural Oak is solid parquet at its most refined — full 18mm blocks of natural hardwood laid in the timeless herringbone pattern. It is a floor with genuine presence, bringing rhythm, craftsmanship and a quiet sense of luxury to the rooms it lines.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eEach block is cut from solid oak through its full thickness, so every piece carries authentic grain, character and the warm, honeyed tone that only real wood develops. Arranged in herringbone, the pattern catches the light and draws the eye across the room.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eThe surface is lightly brushed to reveal the natural texture of the grain, then sealed with a hard-wearing UV lacquer that leaves a subtle, natural sheen and a resilient, easy-clean finish for day-to-day living.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eEqually at home in an elegant period interior or a pared-back modern space, it installs by tongue and groove, nailed or glued over a suitable subfloor. As solid oak, it can be sanded and refinished over the years, so its beauty endures for generations.\u003c\/p\u003e\n\u003cdiv class=\"ifd-pd__spec\"\u003e\n\u003cp class=\"ifd-pd__spec-title\"\u003eSpecification\u003c\/p\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eConstruction\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eSolid Oak\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003ePattern\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eHerringbone\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eThickness\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e18mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eWidth\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e70mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eLength\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e350mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eSurface\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eBrushed\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eFinish\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eUV Lacquered\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eInstallation\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eTongue \u0026amp; Groove · Nail or Glue Down\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eCoverage\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e0.784m² per pack\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eWarranty\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e25 Years\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":57262237221237,"sku":null,"price":41.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/solid5h.png?v=1780931696"},{"product_id":"mayfair-invisible-oak-solid-herringbone-70mm-x-18mm","title":"Mayfair Invisible Oak Solid Herringbone 70mm x 18mm","description":"\u003cdiv class=\"ifd-pd\"\u003e\n\u003cstyle\u003e.ifd-pd{--ink:#26201b;--muted:#8a7f72;--line:rgba(140,120,90,.22);font-family:'Poppins','Inter',-apple-system,system-ui,sans-serif;color:var(--ink);max-width:680px;font-weight:300}.ifd-pd p{margin:0}.ifd-pd .ifd-pd__lead{font-size:1.3rem;line-height:1.65;color:#1c1712;margin:0 0 1.6rem!important;font-weight:300}.ifd-pd .ifd-pd__body{font-size:1.02rem;line-height:1.85;color:#43392f;margin:0 0 1.2rem!important;font-weight:300}.ifd-pd .ifd-pd__spec{margin-top:2.4rem;padding-top:1.5rem;border-top:1px solid var(--line)}.ifd-pd .ifd-pd__spec-title{font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin:0 0 1rem!important;font-weight:500}.ifd-pd .ifd-pd__row{display:flex;justify-content:space-between;gap:1.5rem;padding:.5rem 0;border-bottom:1px solid var(--line);font-size:.95rem}.ifd-pd .ifd-pd__row:last-child{border-bottom:0}.ifd-pd .ifd-pd__k{color:var(--muted);font-weight:400}.ifd-pd .ifd-pd__v{color:var(--ink);font-weight:400;text-align:right}\u003c\/style\u003e\n\u003cp class=\"ifd-pd__lead\"\u003eMayfair Invisible Oak is solid parquet for those who love the look of raw, untreated timber — full 18mm blocks of natural hardwood laid in the timeless herringbone pattern, finished so subtly the oak appears completely natural.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eEach block is cut from solid oak through its full thickness, every piece showing its own grain and quiet character. In herringbone, the pattern brings movement and craftsmanship to a room while the pale, untouched tone keeps the overall feel light and contemporary.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eA smooth surface is protected by an invisible UV oil — a barely-there, matt finish that guards against everyday wear while preserving the look and feel of bare, freshly sanded wood. There is no gloss and no colour shift, just natural oak.\u003c\/p\u003e\n\u003cp class=\"ifd-pd__body\"\u003eSuited to both modern and classic interiors, it installs by tongue and groove, nailed or glued over a suitable subfloor. As solid oak, it can be sanded and refinished over the years, so its beauty endures for generations.\u003c\/p\u003e\n\u003cdiv class=\"ifd-pd__spec\"\u003e\n\u003cp class=\"ifd-pd__spec-title\"\u003eSpecification\u003c\/p\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eConstruction\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eSolid Oak\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003ePattern\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eHerringbone\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eThickness\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e18mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eWidth\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e70mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eLength\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e350mm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eSurface\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eSmooth\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eFinish\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eInvisible UV Oiled\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eInstallation\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003eTongue \u0026amp; Groove · Nail or Glue Down\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eCoverage\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e0.784m² per pack\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-pd__row\"\u003e\n\u003cspan class=\"ifd-pd__k\"\u003eWarranty\u003c\/span\u003e\u003cspan class=\"ifd-pd__v\"\u003e25 Years\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":57262238990709,"sku":null,"price":39.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/invis33.png?v=1780933769"}],"url":"https:\/\/innovationflooringdirect.com\/collections\/solid-wood-flooring-legacy.oembed","provider":"Innovation Flooring Direct","version":"1.0","type":"link"}