{"title":"New Arrivals","description":"\u003cp\u003eThe latest flooring ranges to land at Innovation Flooring Direct.\u003c\/p\u003e","products":[{"product_id":"positano-oak-straight-engineered-10-2-5mm-125mm","title":"Positano Oak Straight Engineered 10\/2.5mm 125mm","description":"\u003cp\u003ePositano is a premium engineered oak plank floor that combines the timeless appeal of real wood with outstanding value for money.\u003c\/p\u003e\n\u003cp\u003eIts brushed and oiled finish enhances the natural grain and character of genuine oak, creating a warm, welcoming look that suits both contemporary and traditional homes. 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Its classic plank design showcases the natural beauty and variation of the timber, creating a versatile look that complements both modern and traditional living spaces.\u003c\/p\u003e\n\u003cp\u003eConstructed with a high-quality 14\/3mm engineered board, Sorano offers excellent stability and long-lasting performance while maintaining the authentic appearance and feel of real wood flooring. Fully compatible with underfloor heating, it delivers modern comfort alongside the enduring appeal of natural oak.\u003c\/p\u003e\n\u003cp\u003eThe brushed surface highlights the oak's natural texture and unique characteristics, while the oiled finish enriches its colour and allows the floor to develop even greater character over time. 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Its classic plank design showcases the authentic beauty of the timber, bringing warmth, depth, and elegance to both contemporary and traditional interiors.\u003c\/p\u003e\n\u003cp\u003eConstructed with a substantial 20\/6mm engineered board, Tivoli offers outstanding stability, durability, and a reassuringly solid feel underfoot. The thicker wear layer provides long-term performance and allows the floor to retain its beauty for years to come. Fully compatible with underfloor heating, Tivoli combines modern comfort with the enduring appeal of natural wood flooring.\u003c\/p\u003e\n\u003cp\u003eThe brushed surface highlights the oak's natural texture and unique features, while the oiled finish enriches its tones and allows the floor to mature beautifully over time. The result is a floor that delivers both visual impact and lasting performance.\u003c\/p\u003e\n\u003cp\u003ePerfect for luxury homes, open-plan living spaces, and high-end renovation projects, Tivoli offers the ideal balance of durability, comfort, and timeless oak flooring.\u003c\/p\u003e\n\u003cp\u003e🚚 Delivered direct across the UK.\u003cbr\u003e🌳 Genuine Engineered Oak.\u003cbr\u003e🪵 Premium 20\/6mm Oak Plank Construction.\u003cbr\u003e🔥 Underfloor Heating Compatible.\u003cbr\u003e⭐ 400+ 5-star reviews.\u003cbr\u003e📞 Expert support before and after purchase.\u003cbr\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":57265142497653,"sku":"CF-6741-EO","price":99.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/Firefly_Gemini_Flash_19.png?v=1781106447"},{"product_id":"orvieto-oak-straight-engineered-15-4mm-190mm","title":"Orvieto Oak Straight Engineered 15\/4mm 190mm","description":"\u003cp\u003eOrvieto is a premium engineered oak plank floor that combines refined craftsmanship, natural beauty, and outstanding performance to create a timeless foundation for any home.\u003c\/p\u003e\n\u003cp\u003eFeaturing a beautifully brushed and oiled finish, Orvieto enhances the authentic grain, texture, and character of genuine oak, bringing warmth, depth, and sophistication to every room. Its classic plank design showcases the natural variation of the timber, creating an elegant look that complements both contemporary and traditional interiors.\u003c\/p\u003e\n\u003cp\u003eConstructed with a substantial 15\/4mm engineered board, Orvieto offers exceptional stability, durability, and a reassuringly solid feel underfoot. Fully compatible with underfloor heating, it delivers modern comfort while preserving the timeless appeal of real wood flooring.\u003c\/p\u003e\n\u003cp\u003eThe brushed surface highlights the oak's natural texture and distinctive features, while the oiled finish enriches its colour and allows the floor to develop even greater character over time. 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