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At 12mm thick, it also delivers a noticeably solid, premium feel underfoot.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCool Grey Oak Shade\u003c\/strong\u003e — A modern, versatile tone that works beautifully with white, charcoal, and natural interior palettes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12mm Thickness\u003c\/strong\u003e — More robust than standard 8mm options, with a noticeably superior underfoot feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraight Plank Format\u003c\/strong\u003e — Classic, elongating design that suits both large and smaller spaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegister Emboss Surface\u003c\/strong\u003e — The texture follows the grain of the wood for a strikingly realistic finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnderfloor Heating Compatible\u003c\/strong\u003e — Perfect for modern homes built around warmth and comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThickness: 12mm\u003c\/li\u003e\n\u003cli\u003eStyle: Straight Plank\u003c\/li\u003e\n\u003cli\u003eShade: Grey Oak\u003c\/li\u003e\n\u003cli\u003eSurface: Register Emboss\u003c\/li\u003e\n\u003cli\u003eUnderfloor Heating: Compatible\u003c\/li\u003e\n\u003cli\u003eIn Stock: 250m² available\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe floor that says \"I have great taste\" without saying a word.\u003c\/em\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":55051604394357,"sku":null,"price":28.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/Elbruz_12mm_plp.webp?v=1741814035"},{"product_id":"light-grey-stone-10mm-tile-effect-waterproof-laminate","title":"Light Grey Stone 10mm Tile Effect Waterproof Laminate","description":"\u003ch2\u003eLight Grey Stone 10mm Tile Effect Waterproof Laminate\u003c\/h2\u003e\u003cp\u003eThe sophistication of natural stone. 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Backed by a 25-year domestic warranty, this is herringbone flooring made to be lived on and loved.\u003c\/p\u003e\n\u003cp data-start=\"117\" data-end=\"155\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":55825513513333,"sku":null,"price":76.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/hydro-loc-plank-lvt-flooring-053-3-1200x893.webp?v=1755874829"},{"product_id":"regent-chevron-15-4-90-x-600-brushed-uv-lacquered-engineered-copy","title":"Ashridge Oak Chevron","description":"\u003cp data-start=\"17\" data-end=\"330\"\u003ePremium chevron flooring design combining warm natural oak tones with authentic grain detail for a clean, timeless finish. Manufactured to the highest standards, the floor features a smooth surface with a durable UV lacquered finish designed to enhance both appearance and long-term performance.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"666\"\u003eProduced using a select grade construction for a more refined and consistent look, Ashridge Oak is ideal for creating a high-end fitted floor with excellent stability and durability. The classic chevron pattern adds depth and character while maintaining a modern, elegant feel suitable for both contemporary and traditional interiors.\u003c\/p\u003e\n\u003cp data-start=\"668\" data-end=\"812\"\u003eDesigned for glued down installation, this floor is suitable for underfloor heating and built for everyday living in busy domestic environments.\u003c\/p\u003e\n\u003csection class=\"ifd-ewg\" data-ifd-ewg=\"1\"\u003e\u003cstyle\u003e.ifd-ewg{--cream:#FDFAF2;--ink:#1A1510;--muted:#6B6055;--brass:#9B7A28;--line:rgba(196,160,60,.35);font-family:Poppins,Inter,system-ui,sans-serif;color:var(--ink);background:var(--cream);border:.8px solid var(--line);border-radius:18px;padding:clamp(24px,4vw,56px);margin:36px 0;max-width:1100px}.ifd-ewg *{box-sizing:border-box}.ifd-ewg__eyebrow{font-family:Inter,system-ui,sans-serif;font-size:11px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--brass);margin:0 0 12px}.ifd-ewg__title{font-size:clamp(24px,3.2vw,36px);font-weight:500;line-height:1.2;margin:0 0 16px;color:var(--ink)}.ifd-ewg__lead{font-size:clamp(15px,1.4vw,17px);font-weight:300;line-height:1.7;color:var(--muted);max-width:680px;margin:0 0 32px}.ifd-ewg__video{position:relative;width:100%;aspect-ratio:16\/9;border-radius:14px;overflow:hidden;border:.8px solid var(--line);box-shadow:0 18px 40px -24px rgba(26,21,16,.45);background:#000}.ifd-ewg__video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}.ifd-ewg__disclaimer{font-family:Inter,system-ui,sans-serif;font-size:11.5px;letter-spacing:.2px;color:var(--muted);margin:12px 2px 0;font-style:italic}.ifd-ewg__divider{height:1px;background:linear-gradient(90deg,transparent,var(--line),transparent);margin:40px 0;border:0}.ifd-ewg__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.ifd-ewg__card{background:#fff;border:.8px solid var(--line);border-radius:14px;padding:22px 24px}.ifd-ewg__card h3,.ifd-ewg__callout h3{font-family:Inter,system-ui,sans-serif;font-size:11px;font-weight:700;letter-spacing:1.6px;text-transform:uppercase;color:var(--brass);margin:0 0 10px}.ifd-ewg__card p,.ifd-ewg__callout p{font-size:14.5px;line-height:1.65;color:var(--ink);margin:0;font-weight:300}.ifd-ewg__callout{grid-column:1\/-1;background:linear-gradient(180deg,#fff,#FBF6EA);border:.8px solid var(--line);border-radius:14px;padding:24px 26px;display:flex;gap:18px;align-items:flex-start}.ifd-ewg__ico{flex:0 0 auto;width:42px;height:42px;border-radius:50%;background:rgba(196,160,60,.14);display:flex;align-items:center;justify-content:center}@media(max-width:749px){.ifd-ewg__grid{grid-template-columns:1fr}.ifd-ewg{padding:24px 20px;border-radius:14px}.ifd-ewg__callout{flex-direction:column}}\u003c\/style\u003e\n\u003cdiv class=\"ifd-ewg__eyebrow\"\u003eEngineered Wood Flooring Guide\u003c\/div\u003e\n\u003ch2 class=\"ifd-ewg__title\"\u003eLearn More About Engineered Wood Flooring\u003c\/h2\u003e\n\u003cp class=\"ifd-ewg__lead\"\u003eIf you're considering engineered wood flooring, this short guide explains the key benefits, installation considerations and what to expect before making your purchase.\u003c\/p\u003e\n\u003cdiv class=\"ifd-ewg__video\"\u003e\u003ciframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/pvjO79A9b_E\" title=\"Engineered wood flooring guide\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp class=\"ifd-ewg__disclaimer\"\u003eVideo provided by a third-party source and hosted on YouTube for educational purposes.\u003c\/p\u003e\n\u003chr class=\"ifd-ewg__divider\"\u003e\n\u003cdiv class=\"ifd-ewg__grid\"\u003e\n\u003cdiv class=\"ifd-ewg__card\"\u003e\n\u003ch3\u003eWhat it is\u003c\/h3\u003e\n\u003cp\u003eEngineered wood flooring has a genuine hardwood top layer bonded over a multi-ply timber core. You get the authentic look and feel of solid wood with far greater stability underfoot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-ewg__card\"\u003e\n\u003ch3\u003eWhy homeowners choose it\u003c\/h3\u003e\n\u003cp\u003eIt resists the expansion and contraction that affects solid wood, making it ideal for modern homes — beautiful, hard-wearing and built to last for decades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-ewg__callout\"\u003e\n\u003cdiv class=\"ifd-ewg__ico\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#9B7A28\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M12 2s4 4 4 8a4 4 0 0 1-8 0c0-1.5.7-2.8 1.5-3.8\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 22a6 6 0 0 0 6-6c0-3-2-5-3-6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eUnderfloor heating compatible\u003c\/h3\u003e\n\u003cp\u003eThe layered construction copes well with gentle heat changes, so most of our engineered floors are suitable for use over underfloor heating. Always follow the recommended surface-temperature guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-ewg__card\"\u003e\n\u003ch3\u003eInstallation\u003c\/h3\u003e\n\u003cp\u003eCan be floated over underlay, glued or secret-nailed. Let the boards acclimatise in the room for around 48 hours before fitting for the best result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ifd-ewg__card\"\u003e\n\u003ch3\u003eMaintenance \u0026amp; care\u003c\/h3\u003e\n\u003cp\u003eSweep or vacuum regularly and clean with a barely-damp mop and a dedicated wood-floor cleaner. A real-wood wear layer can often be lightly sanded and refreshed over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Innovation Flooring","offers":[{"title":"Default Title","offer_id":57205893071221,"sku":null,"price":68.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/Firefly_Gemini_Flash_Create_ONE_ultra_realistic_close-detail_interior_image_using_the_exact_uploaded_floor_67799_1.png?v=1779138532"},{"product_id":"arkansas-8mm-plank-laminate","title":"Whitewashed Oak 8mm Straight Plank Laminate","description":"\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003eWhitewashed Oak brings a bright, airy feel to any room, combining the character of natural timber with a fresh, contemporary finish.\u003c\/p\u003e\n\u003cp\u003eIts soft, light oak tones and realistic wood-grain texture help create a sense of space and light, making it an ideal choice for modern homes, Scandinavian-inspired interiors, and open-plan living areas. The subtle whitewashed effect adds a clean, elegant look while preserving the natural beauty of oak.\u003c\/p\u003e\n\u003cp\u003eBuilt for everyday living, this premium laminate floor features 24-hour water resistance, helping to protect against spills and the demands of busy family life. Its durable, easy-to-clean surface is designed to maintain its appearance for years to come.\u003c\/p\u003e\n\u003cp\u003eThe precision click-system ensures a straightforward installation, allowing you to transform your space quickly and with minimal disruption.\u003c\/p\u003e\n\u003cp\u003eWhether you're refreshing a single room or renovating your entire home, Whitewashed Oak delivers timeless style, practicality, and lasting performance.\u003c\/p\u003e\n\u003cp\u003e🚚 Delivered direct across the UK.\u003cbr\u003e💧 24 Hour Water Resistant.\u003cbr\u003e⭐ 400+ 5-star reviews.\u003cbr\u003e📞 Expert support before and after purchase.\u003cbr\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":57263566225781,"sku":null,"price":16.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/Firefly_Gemini_Flash_IMPORTANT-_The_flooring_is_the_product_and_must_remain_completely_unchanged.__Preserv_833076_1.png?v=1781087407"},{"product_id":"venice-12mm-laminate","title":"Cashmere Premium 12mm Laminate","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003erealistic look of natural wood with the strength and practicality of a 12mm laminate floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe thicker board creates a more solid, quieter feel underfoot, making the room feel comfortable, stable, and well finished from the moment it’s laid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts natural wood-plank design adds warmth and character without the upkeep of real timber, while the click-system joint makes installation quick and straightforward.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA great choice if you want a floor that looks stylish, feels substantial, and stands up to everyday family living.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🚚 Delivered direct across the UK.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⭐ 400+ 5-star reviews.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e📞 Expert support before and after purchase.\u003c\/span\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":57263579660661,"sku":null,"price":18.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/venice_12.png?v=1781032248"},{"product_id":"lecce-12mm-laminate","title":"Graphite Premium 12mm Straight Laminate","description":"\u003cp\u003eA striking charcoal-toned laminate floor that brings depth, character, and a contemporary feel to any room.\u003c\/p\u003e\n\u003cp\u003eIts rich dark wood effect creates a bold statement underfoot, adding contrast and sophistication while maintaining the warmth and texture of natural timber. Perfect for modern interiors, industrial-inspired spaces, or anyone looking to create a more dramatic design scheme.\u003c\/p\u003e\n\u003cp\u003eThe robust 12mm construction provides a solid, quieter feel underfoot, helping rooms feel substantial and well finished. Combined with its precision click-system joint, Lecce is quick to install and built to handle the demands of everyday family life.\u003c\/p\u003e\n\u003cp\u003eIf you're looking for a floor that feels modern, luxurious, and effortlessly stylish, Lecce delivers a premium dark-oak look without the maintenance of real wood.\u003c\/p\u003e\n\u003cp\u003e🚚 Delivered direct across the UK.\u003cbr\u003e⭐ 400+ 5-star reviews.\u003cbr\u003e📞 Expert support before and after purchase.\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":57263580381557,"sku":null,"price":18.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/lecc.png?v=1781033200"}],"url":"https:\/\/innovationflooringdirect.com\/collections\/grey-tones.oembed","provider":"Innovation Flooring Direct","version":"1.0","type":"link"}