{"title":"Bestsellers","description":"Our customers' favourite floors.","products":[{"product_id":"cliveden-oak-8mm-laminate-flooring","title":"Granville Oak 8mm Herringbone Laminate Flooring","description":"\u003ch2\u003eGranville Oak 8mm Herringbone Laminate Flooring\u003c\/h2\u003e\u003cp\u003eLight, fresh, and unmistakably modern. The Granville Oak brings a bright, airy energy to any space — its soft light oak tone and classic herringbone pattern working together to create a floor that feels both timeless and on-trend. Perfect for open-plan living, hallways, and bedrooms where light and space are everything.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Oak Finish\u003c\/strong\u003e — Brightens rooms and creates a sense of spaciousness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHerringbone Pattern\u003c\/strong\u003e — Adds visual interest and a touch of Parisian elegance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbossed Surface\u003c\/strong\u003e — Realistic wood-grain texture that looks and feels authentic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Click System\u003c\/strong\u003e — Fast, professional-looking results for any installer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAC4 Rated\u003c\/strong\u003e — Suitable for heavy domestic use in any room of the home.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThickness: 8mm\u003c\/li\u003e\n\u003cli\u003eStyle: Herringbone\u003c\/li\u003e\n\u003cli\u003eShade: Light Oak\u003c\/li\u003e\n\u003cli\u003eAC Rating: AC4 — Heavy Domestic Use\u003c\/li\u003e\n\u003cli\u003eWater Resistance: 24 Hours\u003c\/li\u003e\n\u003cli\u003eUnderfloor Heating: Compatible\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eLight, elegant, and built to last. The Granville Oak is a room-transformer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":54957154926965,"sku":null,"price":35.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/LFLAM851Canopy-1_2.jpg?v=1741814037"},{"product_id":"ormesby-oak-8mm-laminate-flooring","title":"Castellan Timber 8mm Herringbone Laminate Flooring","description":"\u003ch2\u003eCastellan Timber 8mm Herringbone Laminate Flooring\u003c\/h2\u003e\u003cp\u003eThe Castellan Timber is our go-to recommendation for anyone who wants a floor that feels genuinely designer without the designer price. Its distinctive greige tone — a refined blend of warm beige and soft grey — pairs beautifully with both cool Scandi-inspired interiors and warmer, more traditional spaces. Versatile, stylish, and built to handle everyday life.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreige Finish\u003c\/strong\u003e — The perfect neutral that works with virtually any interior colour scheme.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHerringbone Pattern\u003c\/strong\u003e — Creates a dramatic visual impact and makes rooms appear larger.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbossed Surface Texture\u003c\/strong\u003e — Authentic wood-effect finish with genuine depth and character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAC4 Rated\u003c\/strong\u003e — Robust enough for heavy domestic use in any room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e24-Hour Water Resistance\u003c\/strong\u003e — Suitable for kitchens and dining areas.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThickness: 8mm\u003c\/li\u003e\n\u003cli\u003eStyle: Herringbone\u003c\/li\u003e\n\u003cli\u003eShade: Greige (Warm Beige \/ Soft Grey)\u003c\/li\u003e\n\u003cli\u003eAC Rating: AC4 — Heavy Domestic Use\u003c\/li\u003e\n\u003cli\u003eWater Resistance: 24 Hours\u003c\/li\u003e\n\u003cli\u003eUnderfloor Heating: Compatible\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe neutral floor that goes with everything — and looks expensive doing it.\u003c\/em\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":54957200408949,"sku":null,"price":41.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/Untitleddesign_14.png?v=1741814036"},{"product_id":"12mm-sleek-contemporary-albutz-grey-oak","title":"12mm Graphite Timber Straight Laminate","description":"\u003ch2\u003e12mm Graphite Timber Straight Laminate\u003c\/h2\u003e\u003cp\u003eCool, contemporary, and effortlessly stylish. The Graphite Timber brings a sleek grey-oak aesthetic to any space — its clean lines and understated tone making it the natural choice for modern interiors, open-plan living, and spaces where a cool, sophisticated palette sets the mood. At 12mm thick, it also delivers a noticeably solid, premium feel underfoot.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCool Grey Oak Shade\u003c\/strong\u003e — A modern, versatile tone that works beautifully with white, charcoal, and natural interior palettes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12mm Thickness\u003c\/strong\u003e — More robust than standard 8mm options, with a noticeably superior underfoot feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraight Plank Format\u003c\/strong\u003e — Classic, elongating design that suits both large and smaller spaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegister Emboss Surface\u003c\/strong\u003e — The texture follows the grain of the wood for a strikingly realistic finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnderfloor Heating Compatible\u003c\/strong\u003e — Perfect for modern homes built around warmth and comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThickness: 12mm\u003c\/li\u003e\n\u003cli\u003eStyle: Straight Plank\u003c\/li\u003e\n\u003cli\u003eShade: Grey Oak\u003c\/li\u003e\n\u003cli\u003eSurface: Register Emboss\u003c\/li\u003e\n\u003cli\u003eUnderfloor Heating: Compatible\u003c\/li\u003e\n\u003cli\u003eIn Stock: 250m² available\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe floor that says \"I have great taste\" without saying a word.\u003c\/em\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":55051604394357,"sku":null,"price":28.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/Elbruz_12mm_plp.webp?v=1741814035"},{"product_id":"light-grey-stone-10mm-tile-effect-waterproof-laminate","title":"Light Grey Stone 10mm Tile Effect Waterproof Laminate","description":"\u003ch2\u003eLight Grey Stone 10mm Tile Effect Waterproof Laminate\u003c\/h2\u003e\u003cp\u003eThe sophistication of natural stone. The practicality of modern laminate. This 10mm tile-effect laminate delivers a strikingly realistic stone appearance — complete with a mood surface texture that mimics the cool, refined feel of real stone — while offering the easy installation and everyday durability that laminate is known for. Fully waterproof and ideal for kitchens, bathrooms, and utility rooms.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRealistic Stone Appearance\u003c\/strong\u003e — Detailed tile-effect design that's virtually indistinguishable from the real thing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully Waterproof\u003c\/strong\u003e — 100% waterproof construction suitable for wet rooms and high-moisture environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10mm Thickness\u003c\/strong\u003e — Substantial underfoot feel with excellent acoustic and thermal properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMood Surface Texture\u003c\/strong\u003e — Tactile finish that enhances the stone illusion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Click Installation\u003c\/strong\u003e — No adhesive or specialist tools required.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThickness: 10mm\u003c\/li\u003e\n\u003cli\u003eStyle: Tile Effect\u003c\/li\u003e\n\u003cli\u003eShade: Light Grey Stone\u003c\/li\u003e\n\u003cli\u003eWaterproof: Yes — 100%\u003c\/li\u003e\n\u003cli\u003eSurface: Mood Texture\u003c\/li\u003e\n\u003cli\u003eRoom Suitability: All rooms including bathrooms \u0026amp; kitchens\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStone-look luxury. Waterproof performance. All without the stone price.\u003c\/em\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":55052503941493,"sku":null,"price":46.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/AGTMood10mm-Malta.webp?v=1741814028"},{"product_id":"aged-oak-6-5mm-straight-waterproof-click-vinyl","title":"Heritage Oak 6.5mm Unilin Straight Waterproof Click Vinyl","description":"\u003ch2\u003eHeritage Oak 6.5mm Straight Unilin Waterproof Click Vinyl\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eUNILIN MANUFACTURED\u003c\/strong\u003e — featuring Uniclic® locking technology.\u003c\/p\u003e\u003cp\u003eBuilt for real life. The Heritage Oak SPC LVT is the go-to choice for homeowners who need a floor that looks beautiful and takes everything the family can throw at it. 100% waterproof, scratch-resistant, and acoustically superior — it's the perfect combination of luxury aesthetics and bulletproof practicality.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Waterproof\u003c\/strong\u003e — Safe for use in kitchens, bathrooms, utility rooms, and every space in between.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPC Core Construction\u003c\/strong\u003e — Stone Plastic Composite provides exceptional rigidity and stability under foot traffic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScratch \u0026amp; Dent Resistant\u003c\/strong\u003e — Designed to withstand pets, children, and high heels without showing wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcoustic Underlay Included\u003c\/strong\u003e — Built-in underlay for a quieter, more comfortable floor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloating Installation\u003c\/strong\u003e — Uniclic® click-lock system for fast, adhesive-free fitting.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThickness: 6.5mm\u003c\/li\u003e\n\u003cli\u003eStyle: Straight Plank\u003c\/li\u003e\n\u003cli\u003eCore: SPC (Stone Plastic Composite)\u003c\/li\u003e\n\u003cli\u003eWaterproof: Yes — 100%\u003c\/li\u003e\n\u003cli\u003eInstallation: Floating Click — Uniclic®\u003c\/li\u003e\n\u003cli\u003eRoom Suitability: All rooms including bathrooms\u003c\/li\u003e\n\u003cli\u003eGuarantee: 25 Years\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eLuxury vinyl that truly earns its name. Stunning to look at. Impossible to damage.\u003c\/em\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":55052746490229,"sku":"CF-300-LVT","price":79.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/LulworthOak_1.jpg?v=1741814025"},{"product_id":"antique-brown-oak-6-5mm-straight-waterproof-click-vinyl-copy","title":"Charred Oak 6.5mm Unilin Straight Waterproof Click Vinyl","description":"\u003ch2\u003eCharred Oak 6.5mm Straight Unilin Waterproof Click Vinyl\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eUNILIN MANUFACTURED\u003c\/strong\u003e — featuring Uniclic® locking technology.\u003c\/p\u003e\u003cp\u003eExceptional in quality. The Charred Oak is a premium SPC LVT flooring with the visual richness of a fine country estate — a warm, textured oak finish that exudes understated luxury. Its plank format and subtle grain variation make every room feel more considered and more complete.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Plank Format\u003c\/strong\u003e — Creates a more expansive, premium look in any room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Oak Finish\u003c\/strong\u003e — Deep, warm tones with authentic texture and character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Waterproof SPC Core\u003c\/strong\u003e — Total moisture protection for every room in the home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScratch \u0026amp; Stain Resistant\u003c\/strong\u003e — Stands up to the demands of family life.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e25-Year Guarantee\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThickness: 6.5mm\u003c\/li\u003e\n\u003cli\u003eStyle: Straight Plank\u003c\/li\u003e\n\u003cli\u003eCore: SPC\u003c\/li\u003e\n\u003cli\u003eWaterproof: Yes — 100%\u003c\/li\u003e\n\u003cli\u003eInstallation: Floating Click — Uniclic®\u003c\/li\u003e\n\u003cli\u003eGuarantee: 25 Years\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eCharred Oak. A floor worthy of its name.\u003c\/em\u003e\u003c\/p\u003e","brand":"Innovation Flooring Direct","offers":[{"title":"Default Title","offer_id":55052949422453,"sku":"CF-312-LVT","price":79.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2092\/3118\/files\/Chesil-Oak-1.webp?v=1741814019"}],"url":"https:\/\/innovationflooringdirect.com\/collections\/bestsellers.oembed","provider":"Innovation Flooring Direct","version":"1.0","type":"link"}